Interview: Podcast Cairo’s Kim Fox On Expanding The Podcast Potential in Egypt

This interview was first published on 4th September 2020 on Pods 4 Africans. Kim Fox is the founder of Podfest Cairo, which first took place in Egypt last year on March. She is also a journalism professor at The American University in Cairo. She talked to me about the podcasting scene in Egypt, including some of the growth…More

An Interview With ‘AfroQueer’ Podcast’s Selly Thiam.

This interview was first published on 10th September 2020 on Pods 4 Africans. Selly Thiam is the host & Executive Producer of the award-winning AfroQueer podcast, which tells the stories of Queer Africans from across the continent and diaspora. Her work in African podcasting and narrative storytelling has been pioneering. This can be seen through her…More

Send Me Your Podcast Questions!

Hello podcast family, I hope the posts I have been sharing about African podcasting over the last few months have been helpful. But I want to be even more helpful! I am going to spend the next few weeks putting together some new content for new podcasters. But I wanted to know: what questions do…More

How To Discover and Understand Your Ideal Listener

Last week, I wrote about your podcast’s ideal listener and why it’s important to understand them. This week, let’s talk about how to discover and create that ideal listener avatar. An avatar is representation of the characteristics that make up your ideal listener. Understanding your ideal listener will and should drive everything to do with…More

Who Is The Ideal Listener For Your Podcast (And Why This Matters)?

To jumpstart your podcast, it is important to discover and understand your audience. Your ideal listener is an avatar that represents the perfect listener of your podcast. This is a person who wants and needs the exact podcast that you are producing. It is not your only listener avatar, just your ideal one. Understanding your…More

What Every African Podcaster Should Know About Anchor.

This article was first published on the 17th of August 2020 at Pods4Africa ******* A couple of weeks ago, I wrote about how many new African podcaster are leaning towards Anchor as their “starter” host and distributor over Soundcloud. For a long time, Soundcloud was the first-choice for new podcasters on the continent, and the new (circa…More

What To Look For In A Podcast Producer.

Are you looking for a podcast producer? In 2021, I have had a lot of enquiries from people looking for a podcast producer. The requests have come from new podcasters, established podcasters, organizations and more. But due to my schedule, I often have to say no. Recently, I have noticed that most of the requests…More

“In Africa, Podcasting Is An Elitist Medium.”

I was recently in a meeting in which I was helping a local organization build a podcast training curriculum for their employees. One of the other trainers, who is well-versed in the local media landscape said something that gave me pause. “At this time, podcasting is still an elitist medium in Africa.” I flinched… mostly…More

Three New Innovations In Audio That Will Affect African Podcasters (Feat. Facebook, Apple & Twitter)

Sometimes there is news in the podcasting space that doesn’t necessarily affect African or developing market podcasters. Announcements like this are a big example. But the month of April has been an interesting time for podcast tech announcements that actually could have an impact on the African continent. If the arrival of Spotify earlier this…More


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