Last week, I wrote about your podcast’s ideal listener and why it’s important to understand them.
This week, let’s talk about how to discover and create that ideal listener avatar. An avatar is representation of the characteristics that make up your ideal listener.
Understanding your ideal listener will and should drive everything to do with your podcast. Majority of your decision-making should consider how to serve your ideal listener audience.
Some data points that could make up your ideal listener avatar:
- Age range
- Where do they live?
- Socio-economic status
- What are their biggest pain points (as it pertains to your subject)?
Now, you already have a slight idea of who your ideal listener avatar is. The goal now is to confirm if this idea is infact true.
Remember: it is not your only listener avatar, just your ideal one.
So here are tactics to help find or confirm your ideal listener avatar
- Look at your stats and data
- Host surveys
- Ask for direct feedback from your listeners.
- Communicate with this ideal listener on social media
- Meet them where they are
Doing this work is not easy. I’ve found a number of podcasters don’t like putting themselves out there beyond their podcast. I’m like you.
But this is necessary work if the growth of your podcast is important to you.
If you like what you’re reading, sign up to receive updates from my weekly newsletter on African podcasting trends.