To jumpstart your podcast, it is important to discover and understand your audience.
Your ideal listener is an avatar that represents the perfect listener of your podcast. This is a person who wants and needs the exact podcast that you are producing.
It is not your only listener avatar, just your ideal one.
Understanding your ideal listener is important for:
Audience Growth and Development
Your podcast growth and development is an important strategy to consider. It is hard to grow your podcast if you don’t know who your podcast is for. Understanding who the ideal listener is will allow you to target them directly.
Creating Content That Connects With Your Audience
If you know your ideal listener, creating content that they’ll want to consume hungrily will be easy. You’ll know what content to avoid and what content to chase. It makes your life easier.
Finding Advertisers And Monetizing Your Podcast
If you are able to grow and develop your audience, while also creating great connect that they connect with, you’ll be able to attract sponsorship.
Sponsors also have their ideal customers. And if your ideal listener is their ideal customer, you have gold!
Next week, I’ll share tips on how you can track down your ideal listener. Let me know what you thought of this post in the comments.
If you like what you’re reading, sign up to receive updates from my weekly newsletter on African podcasting trends.